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Projeto me instrua!

Branding

Art direction

Merch

*concept

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2021

"Projeto me instrua!" is a brazilian feminist and body-positive Instagram account that educates people about menstruation and demystifies misogynistic and prejudiced notions about the uterus and its biology. It is also pro lgbtqia+ and considers the differences between biological sex, gender and sexual orientation, including trans and non-binary people in their speech. In addition to that the project would also help raise funds to NPOs and institutions that figth menstrual poverty.

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Projeto = project

Me instrua = instruct me

"me instrua" is a play on words as it sounds like menstruation ("menstruação" in portuguese)

Projeto-me-instrua_logos.png
Projeto-me-instrua_logos2.png

#FF1C0B
RGB: 255,  28, 11
CMWK: 0, 92, 90, 0
Pantone: 2028 C

#D9A7F9
RGB: 217, 167, 249
CMWK: 25, 40, 0, 0
Pantone: 2562 C

#A0C2BC
RGB: 160,  194, 188
CMWK: 43, 12, 28, 0
Pantone: 4170 C

#FFC200
RGB: 255,  194, 0
CMWK: 0, 27, 93, 0
Pantone: 7548 C

#F7E8E2
RGB: 247,  232, 226
CMWK: 3, 11, 11, 0
Pantone: 705 C

#2D2D2D
RGB: 45,  45, 45
CMWK: 71, 61, 57, 70
Pantone: Black C

Logo

pmi_fonts_popok.png
pmi_fonts_lemonmilk.png

Headlines / body

pmi_fonts_cooper.png
pmi_fonts_basicsans.png
pmi_website_header.png
pmi_website_header.png

Instagram post examples

Vídeos by Nataliya Vaitkevich at Pexels

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